Dental search engine optimisation or dental SEO is very important for the success of your dental website and, in turn, your dental clinic. Dental SEO can help you rank highly on Google’s search results lists. For the best results, you must speak to an experienced and award-winning digital marketing agency that will make it possible for you to rank on the first page of Google for competitive keywords such as “dentist near me” (+your location) and other dental search terms that are relevant to you. The higher you rank on Google’s search results list, the more traffic you will attract to your website, and the more traffic, the more likely you are to convert visitors into patients at your clinic.
Simple tips for good SEO
Tip number one is to find keywords that are relevant to you. To do this, you will have to carry out keyword research. Keyword research tells you which search terms are entered into the Google search bar most regularly concerning dentistry and dental treatments; these are the keywords that you should use to create interesting and educational content. You may wish to use these keywords to create landing pages to attract further website visitors whom you can later encourage to explore the rest of the website to find out more. You should ensure that you produce quality content, and again, for the best results, you can ask a digital marketing agency to create bespoke content for you so that you can focus your time on taking care of your patients’ dental needs. You must get your pages to be shared, which can help build further trust and credibility and increase your audience, attracting more patients to you.
A good user experience
Next, your website should be optimised for a good user experience. Google recognises how people interact with your website; if website visitors click on your website but quickly leave, this will decrease your ranking in the search results list. If Google finds that visitors spend more time on your website, exploring different pages, this will be a positive sign and tells Google that users were able to find what they were looking for. This will help you boost your ranking in the search results list.
To optimise your web pages, you can structure your content in a simple yet coherent manner so that prospective patients can find what they are looking for as soon as they start reading. You must encourage visitors to spend quality time on your website to learn about the different treatments that you have to offer, determine the factors that may be affecting their teeth and book an appointment to visit you in person.
The design of your website is also very important. Although you do not need a fancy website with flashing lights and multiple moving images, it is important that your website looks professional and reflects your dental clinic to its highest potential. Speak to your digital dental marketing team today and learn about dental SEO and how it can boost the success of your business.